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Publisher: Emerald Group Publishing Limited

Volume 15, Number 3, 1997

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Planning prospects for industry followers
pp. 135-141(7)
Author: Helms, Marilyn M.

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The marketing mix in the third age of computing
pp. 142-150(9)
Authors: Peattie, Ken; Peters, Linda

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The five Vs - a buyer's perspective of the marketing mix
pp. 151-156(6)
Author: Bennett, Anthony R.

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Brand strategy needs turning back to front
pp. 157-159(3)
Author: Mesdag, Martin van

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