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Home / Marketing Intelligence & Planning, Volume 15, Number 2

Publisher: Emerald Group Publishing Limited

Volume 15, Number 2, 1997

Consumer market research: does it have validity? Some postmodern thoughts
pp. 54-59(6)
Author: Thomas, Michael J

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Low involvement brands: is the brand manager to blame?
pp. 60-70(11)
Author: McWilliam, Gil

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Marketing public relations: conceptual legitimacy or window dressing?
pp. 71-84(14)
Authors: Kitchen, Philip J; Papasolomou, Ioanna C

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Communicator credibility, personality factors and customer responses to comparative advertising claims
pp. 85-96(12)
Author: Bennett, Roger

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The impact of culture on the adoption of high technology products
pp. 97-105(9)
Authors: Slowikowski, Sue; Jarratt, Denise G

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Information systems development in retailing
pp. 106-111(6)
Authors: Burden, Rebecca; Proctor, Tony

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