Publisher: Emerald Group Publishing Limited
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Consumer market research: does it have validity? Some postmodern thoughts
Thomas, Michael J
Low involvement brands: is the brand manager to blame?
Marketing public relations: conceptual legitimacy or window dressing?
Kitchen, Philip J; Papasolomou, Ioanna C
Communicator credibility, personality factors and customer responses to comparative advertising claims
The impact of culture on the adoption of high technology products
Slowikowski, Sue; Jarratt, Denise G
Information systems development in retailing
Burden, Rebecca; Proctor, Tony