Skip to main content

Publisher: Emerald Group Publishing Limited

Volume 15, Number 2, 1997

Favourites:
ADD

Low involvement brands: is the brand manager to blame?
pp. 60-70(11)
Author: McWilliam, Gil

Favourites:
ADD

Marketing public relations: conceptual legitimacy or window dressing?
pp. 71-84(14)
Authors: Kitchen, Philip J; Papasolomou, Ioanna C

Favourites:
ADD

The impact of culture on the adoption of high technology products
pp. 97-105(9)
Authors: Slowikowski, Sue; Jarratt, Denise G

Favourites:
ADD

Information systems development in retailing
pp. 106-111(6)
Authors: Burden, Rebecca; Proctor, Tony

Favourites:
ADD

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more