Publisher: Emerald Group Publishing Limited

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Volume 15, Number 2, 1997

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Low involvement brands: is the brand manager to blame?
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Marketing public relations: conceptual legitimacy or window dressing?
pp. 71-84(14)
Authors: Kitchen, Philip J; Papasolomou, Ioanna C

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The impact of culture on the adoption of high technology products
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Information systems development in retailing
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