Publisher: Emerald Group Publishing Limited

Related content
Volume 15, Number 2, 1997

< previous issue | all issues | next issue >

Favourites:Add to Favourites
Favourites:Add to Favourites

Low involvement brands: is the brand manager to blame?
pp. 60-70(11)
Author: McWilliam, Gil

Favourites:Add to Favourites

Marketing public relations: conceptual legitimacy or window dressing?
pp. 71-84(14)
Authors: Kitchen, Philip J; Papasolomou, Ioanna C

Favourites:Add to Favourites

The impact of culture on the adoption of high technology products
pp. 97-105(9)
Authors: Slowikowski, Sue; Jarratt, Denise G

Favourites:Add to Favourites

Information systems development in retailing
pp. 106-111(6)
Authors: Burden, Rebecca; Proctor, Tony

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more