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Publisher: Emerald Group Publishing Limited

Volume 15, Number 1, 1997

The validity of the product life cycle in the high-tech industry
pp. 4-10(7)
Author: Grantham, Lisa Michelle

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Marketing accounting services: an inter-country and ethical comparison
pp. 11-18(8)
Authors: Mangos, Nicholas C; Lewis, Neil R; Roffey, Bet H

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Contractual aspects of cross-cultural negotiations
pp. 19-27(9)
Author: Martin, Drew

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A gender blind system for promotion in the salesforce
pp. 28-31(4)
Author: Harmon, Harry A

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Achieving marketing success through Sun Tze's Art of Warfare
pp. 38-47(10)
Authors: Ho, Samuel K; Choi, Amy S.F.

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