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Publisher: Emerald Group Publishing Limited

Volume 14, Number 7, 1996

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The measurement of cannibalization
pp. 20-28(9)
Author: Lomax, Wendy

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Dual branding: how corporate names add value
pp. 29-34(6)
Authors: Saunders, John; Guoqun, Fu

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Integrated brand building using brand taxonomies
pp. 40-45(6)
Author: Chernatony, Leslie de

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