Incorporating Journal of Marketing Practice: Applied Marketing Science
Publisher: Emerald Group Publishing Limited
< previous issue
next issue >
Brand development versus new product development: towards a process model of extension decisions
Ambler, Tim; Styles, Chris
The measurement of cannibalization
Dual branding: how corporate names add value
Saunders, John; Guoqun, Fu
The death of brand deference: can brand management stop the rot?
Integrated brand building using brand taxonomies
Chernatony, Leslie de
Re-thinking brand management: the role of "brand chartering"