Publisher: Emerald Group Publishing Limited

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Volume 14, Number 6, 1996

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When to use qualitative methods: a new approach
pp. 16-20(5)
Author: Cahill, Dennis J.

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"Integrative" qualitative methods in a services context
pp. 21-26(6)
Authors: Gilmore, Audrey; Carson, David

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Bridging the great divide - the transfer of techniques
pp. 27-37(11)
Authors: Nancarrow, Clive; Moskvin, Alexander; Shankar, Avi

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Projective and enabling techniques explored
pp. 38-43(6)
Authors: Will, Valerie; Eadie, Douglas; MacAskill, Susan

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Qualitative research issues at the marketing/ entrepreneurship interface
pp. 51-58(8)
Authors: Carson, David; Coviello, Nicole

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