Skip to main content

Improving export marketing intelligence and planning with the aid of a teaching company scheme

Buy Article:

$54.08 plus tax (Refund Policy)


Describes the implementation of an SERC export marketing teaching company scheme (TCS) involving a small Northern Ireland firm and marketing staff from the University of Ulster. Outlines how a mutually-beneficial, tri-partite relationship was formed to harness additional human and financial resources in order to improve the export marketing intelligence and planning activities of the case firm. Evaluates and discusses the outcomes of the TCS from the perspective of the firm, the teaching company associates, participating academics - and their institution - and the Teaching Company Directorate. Finally, commends teaching company schemes to other small firms faced with similar resource constraints.

Keywords: Export; Marketing; Planning; Small Firms; Teachers

Document Type: Research Article


Publication date: 1996-05-01

More about this publication?
  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more