Incorporating Journal of Marketing Practice: Applied Marketing Science
Publisher: Emerald Group Publishing Limited
< previous issue
next issue >
Public relations in the promotional mix: a three-phase analysis
Kitchen, Philip J.
Methodological issues in consumer research: towards a feminist perspective
Woodruffe, Helen R.
Environmental decision making: research issues in the cosmetics and toiletries industry
ATM user attitudes: a neural network analysis
Davies, Fiona; Moutinho, Luiz; Curry, Bruce
Educational supply chain: a tool for strategic planning in tertiary education?
O'Brien, Elaine M.; Deans, Kenneth R.
Relationship marketing in the NHS: will it bring the buyers and suppliers together again?
Hatton, Michael J.; Mathews, Brian P.