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Publisher: Emerald Group Publishing Limited

Volume 14, Number 1, 1996

Do small businesses have to practise marketing to survive and grow?
pp. 6-18(13)
Authors: Hogarth-Scott, Sandra; Watson, Kathryn; Wilson, Nicholas

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Industrial mail surveys: techniques for inducing response
pp. 29-34(6)
Authors: Jobber, David; O'Reilly, Daragh

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Is the quality of health care changing?: GPs' views
pp. 45-51(7)
Authors: Hogarth-Scott, Sandra; Wright, Gillian

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Planning for a non-inpatient service: home-based antibiotic treatment
pp. 52-54(3)
Authors: Parkinson, Stephen; O'Reilly, Daragh; Afferson, Malcolm; Davey, Peter; Nathwani, Dilip; Parker, Sharon

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