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Publisher: Emerald Group Publishing Limited

Volume 13, Number 11, 1995

A hybrid system for strategic marketing planning
pp. 5-12(8)
Authors: Duan, Yanqing; Burrell, Phillip

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Export practices of Asian SMEs: some preliminary findings
pp. 13-21(9)
Authors: Crick, Dave; Chaudhry, Shiv

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Front and back-stage strategies in service delivery in the hospitality industry
pp. 22-26(5)
Authors: Yavas, Ugur; Yasin, Mahmoud M; Wafa, Marwan

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The Saudi distribution system: structure, operation and behaviour
pp. 27-35(9)
Author: Leonidou, Leonidas C

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Japanese international marketing strategy
pp. 36-46(11)
Authors: Genestre, Alain; Herbig, Paul; Shao, Alan T

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