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Publisher: Emerald Group Publishing Limited

Volume 13, Number 9, 1995

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What does marketing really mean to the Japanese?
pp. 16-27(12)
Authors: Genestre, Alain; Herbig, Paul; Shao, Alan T

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Estimating the design factor for surveys in Hong Kong
pp. 28-29(2)
Author: Tse, Alan Ching Biu

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