ISSN 0263-4503 (Print)
Publisher: Emerald Group Publishing Limited
Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics
Rafiq, Mohammed; Ahmed, Pervaiz K
What does marketing really mean to the Japanese?
Genestre, Alain; Herbig, Paul; Shao, Alan T
Estimating the design factor for surveys in Hong Kong
Tse, Alan Ching Biu