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Publisher: Emerald Group Publishing Limited

Volume 13, Number 6, 1995

What do you do to get customer focus in an organization?
pp. 4-11(8)
Author: Piercy, Nigel F

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Making industrial new product development market led
pp. 12-15(4)
Authors: Coates, Nigel; Robinson, Harry

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Direct marketing: rise and rise or rise and fall?
pp. 16-23(8)
Authors: Evans, Martin; O'Malley, Lisa; Patterson, Maurice

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