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Publisher: Emerald Group Publishing Limited

Volume 13, Number 2, 1995

Intelligent marketing information systems:: computerized intelligence for marketing decision making
pp. 4-13(10)
Authors: Amaravadi, Chandra S; Samaddar, Subhashish; Dutta, Siddhartha

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Retailing applications of geodemographics: a preliminary investigation
pp. 29-35(7)
Authors: O'Malley, Lisa; Patterson, Maurice; Evans, Martin

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A convergence of Western marketing mix concepts and oriental strategic thinking
pp. 36-46(11)
Authors: Low, Sui Pheng; Tan, Martin C.S.

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The position of marketing education: a student versus employer perspective
pp. 47-52(6)
Authors: O'Brien, Elaine M; Deans, Kenneth R

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