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Home / Marketing Intelligence & Planning, Volume 12, Number 9

Publisher: Emerald Group Publishing Limited

Volume 12, Number 9, 1994

Global Procurement: Motivations and Strategy
pp. 4-17(14)
Authors: Rajagopal, Shan; Bernard, Kenneth N

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Brand Development: Commodity Markets and Manufacturer‐Retailer Relationships
pp. 18-23(6)
Author: Betts, Peter

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Strategic Planning in Practice: A Creative Approach
pp. 24-29(6)
Authors: Ruocco, Paul; Proctor, Tony

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Professionalizing Marketing: The Public Face Portrayed in Recruitment Advertisements
pp. 30-36(7)
Authors: Mathews, Brian P; Redman, Tom

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The Relationship of Structure to Entrepreneurial and Innovative Success
pp. 37-48(12)
Authors: Herbig, Paul; Golden, James E; Dunphy, Steven

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