@article {Carr:1 June 1994:0263-4503:12,
	author = "Carr, Mike",
	title = "Database Marketing: Talking Direct to Our Listening Customers",
	journal = "Marketing Intelligence & Planning",
	volume = "12",
	year = "1 June 1994",
	abstract = "In March 1994 British Gas began a major restructuring of its UK gasbusiness. In place of the 12 regions there are now five business units- gas transport and storage, public gas supply, contract trading,servicing, installation and retailing. Addresses issues relating to theretailing business. Discusses how selective targeting of customers hashelped the company to achieve an increase in sales orders and a moreaccurate customer profile, and has contributed to the success of The GasCollection catalogues.",
	pages = "12-14(3)",
	url = "http://www.ingentaconnect.com/content/mcb/020/1994/00000012/00000006/art00003"
	doi = "doi:10.1108/02634509410064169"
}