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Publisher: Emerald Group Publishing Limited

Volume 12, Number 6, 1994

Database Marketing: Strategy or Tactical Tool?
pp. 4-7(4)
Author: Cooke, Simon

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The £15 Million Journey
pp. 8-11(4)
Author: Bates, James

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The "Driver" that Keeps the AA on the High Road
pp. 15-17(3)
Authors: Sinclair, Bob; Harrower, Jim

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Putting the Byte on Family
pp. 18-20(3)
Author: Moss, Karen

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Realizing the Benefits of a Marketing Intelligentsia
pp. 21-34(14)
Authors: Bruce, Bev; Jordan, Tracy; Wills, Gordon

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