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Publisher: Emerald Group Publishing Limited

Volume 12, Number 4, 1994

Managing Action Inhibitors to Increase Sales
pp. 4-9(6)
Author: Groth, John C

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The Anatomy of Marketing Positioning Strategy
pp. 10-14(5)
Author: Brooksbank, Roger

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The Stratlogic Approach to the Analysis of Competitive Position
pp. 15-21(7)
Authors: Moutinho, Luiz; Brownlie, Douglas

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The Modern Framework for Marketing Planning
pp. 22-26(5)
Authors: Pearson, Gordon; Proctor, Tony

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Market Signalling and Its Role in Business-to-Business Communications
pp. 27-31(5)
Authors: Herbig, Paul; Milewicz, John C

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Print Media Planning in Saudi Arabia
pp. 32-40(9)
Author: Tuncalp, Secil

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