Publisher: Emerald Group Publishing Limited

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Volume 12, Number 1, 1994

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A Brief Examination of the Japanese Innovative Process
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Strategic Marketing Management in Hi-tech Industries: A Stock‐taking
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Relationship between Marketing Planning and Annual Budgeting
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Link between Response-inducing Strategies and Uninformed Response
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Consensus Forecasting Using Relative Error Weights
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Marketing at the Crossroads - A Comment
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