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Publisher: Emerald Group Publishing Limited

Volume 12, Number 1, 1994

A Brief Examination of the Japanese Innovative Process
pp. 4-14(11)
Authors: Herbig, Paul A; Palumbo, Fred

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Strategic Marketing Management in Hi-tech Industries: A Stock‐taking
pp. 15-21(7)
Authors: Benkenstein, Martin; Bloch, Brian

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Relationship between Marketing Planning and Annual Budgeting
pp. 22-28(7)
Authors: Abratt, Russell; Beffon, Maria; Ford, John

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Link between Response-inducing Strategies and Uninformed Response
pp. 29-36(8)
Authors: Schneider, Kenneth C; Johnson, James C

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Consensus Forecasting Using Relative Error Weights
pp. 37-41(5)
Authors: Lackman, Conway; Brandon, Charles

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Marketing at the Crossroads - A Comment
pp. 42-45(4)
Authors: Wilson, Mike; McDonald, Malcolm

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