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What learning projects taught Lloyds Bank Insurance

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Describes a highly tailored management development process of the entire marketing group of Lloyds Bank Insurance Services Division, UK, in which learning projects were a key feature. Discusses the objectives of the projects for the directors, middle managers and junior managers involved, the topics covered and the benefits achieved on personal and company levels.

Keywords: Insurance Companies; Management Development; Marketing; Training Techniques; United Kingdom

Document Type: Research Article


Publication date: 1997-02-01

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