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How to train people to think more creatively

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Making the most of one's resources is critical to the success of any manager and those who are able to train their staff to think creatively maximize one of the most valuable assets available to any company: brain power. Re-examines creativity in relation to the working environment and corporate attitudes. Claims that training in various creativity techniques can open new vistas to every employee willing to try a new approach; and that managers must learn to manage the newly energized team. Finds that the process can result in a powerful, more committed workforce, and a company prepared for the future and its challenges.

Keywords: Creativity; Management Techniques; Organizational Performance

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/09622519510104663

Publication date: June 1, 1995

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