European Journal of Marketing

A proposed procedure for construct definition in marketing
pp. 5-26(22)
Authors: Gilliam, David A.; Voss, Kevin

Relating price strategies and price-setting practices
pp. 27-48(22)
Authors: Ingenbleek, Paul T.M.; Lans, Ivo A. van der

Adventure versus gratification: emotional shopping in online auctions
pp. 49-70(22)
Authors: Lee, Min-Young; Kim, Youn-Kyung; Lee, Hyun-Joo

Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain
pp. 71-92(22)
Authors: Tsarenko, Yelena; Strizhakova, Yuliya

Brand communities: loyal to the community or the brand?
pp. 93-114(22)
Authors: Marzocchi, Gianluca; Morandin, Gabriele; Bergami, Massimo

Structural equation modelling in marketing and business research: Critical issues and practical recommendations
pp. 115-152(38)
Authors: Martínez-López, Francisco J.; Gázquez-Abad, Juan C.; Sousa, Carlos M.P.

A typology of internet users based on comparative affective states: evidence from eight countries
pp. 153-173(21)
Authors: Christodoulides, George; Michaelidou, Nina; Siamagka, Nikoletta Theofania

Negative and positive effects of social capital on co-located firms' withholding efforts
pp. 174-197(24)
Author: Silkoset, Ragnhild

Effects of package visuals and haptics on brand evaluations
pp. 198-217(20)
Authors: Littel, Sandra; Orth, Ulrich R.

The effect of corporate associations on consumer behaviour
pp. 218-238(21)
Authors: Pérez, Andrea; Salmones, María del Mar García de los; Bosque, Ignacio Rodríguez del

Shop until you drop? An exploratory analysis of mall experiences
pp. 239-259(21)
Authors: Gilboa, Shaked; Vilnai-Yavetz, Iris

Direct versus indirect channels: Differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product
pp. 260-278(19)
Author: Nicolau, Juan L.

Influence of personality traits on perceived relationship quality within a franchisee-franchisor context
pp. 279-302(24)
Authors: Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L.

Extending the prevalent consumer loyalty modelling: the role of habit strength
pp. 303-323(21)
Authors: Olsen, Svein Ottar; Tudoran, Ana Alina; Brunsø, Karen; Verbeke, Wim

Networks: a social marketing tool
pp. 324-343(20)
Authors: Barrutia, Jose M.; Echebarria, Carmen