ISSN 0309-0566 (Print)
Publisher: Emerald Group Publishing Limited
Branding of post-purchase ancillary products and services: An application in the mobile communications industry pp. 547-566(20) Authors: Baker, William E.; Sciglimpaglia, Donald; Saghafi, Massoud
Business to business branding: external and internal satisfiers and the role of training quality pp. 567-590(24) Authors: Roper, Stuart; Davies, Gary
Marketplace footprints: connecting marketing communication and corporate brands pp. 591-609(19) Authors: Spotts, Harlan E.; Weinberger, Marc G.
Mobile phone choice: technology versus marketing. The brand effect in the Italian market pp. 610-634(25) Author: Petruzzellis, Luca
Shaping the body and technology: Discursive implications for the strategic communication of technological brands pp. 635-652(18) Authors: Buchanan-Oliver, Margo; Cruz, Angela; Schroeder, Jonathan E.
"Living the brand": brand orientation in the business-to-business sector pp. 653-671(19) Author: Baumgarth, Carsten
Product brand differentiation and dual-channel store performances of a multi-channel retailer pp. 672-692(21) Author: Yan, Ruiliang
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