European Journal of Marketing

What makes a good article? Generating an insightful manuscript
pp. 577-582(6)
Authors: Lee, Nick; Greenley, Gordon

Relationship quality: a critical literature review and research agenda
pp. 583-610(28)
Author: Athanasopoulou, Pinelopi

Strategic branding of destinations: a framework
pp. 611-629(19)
Author: Balakrishnan, Melodena Stephens

Value creation in supply chain relationships: a critique of governance value analysis
pp. 630-639(10)
Author: Hammervoll, Trond

Scales in services marketing research: a critique and way forward
pp. 640-651(12)
Authors: Gilmore, Audrey; McMullan, Rosalind

Technical efficiency in the retail food industry: The influence of inventory investment, wage levels, and age of the firm
pp. 652-669(18)
Authors: Sellers-Rubio, Ricardo; Más-Ruiz, Francisco J.

Analysing the effect of satisfaction and previous visits on tourist intentions to return
pp. 670-685(16)
Authors: Alegre, Joaquín; Cladera, Magdalena

Does culture affect evaluation expressions?: A cross-cultural analysis of Chinese and American computer game reviews
pp. 686-707(22)
Authors: Tsang, Alex S.L.; Prendergast, Gerard

Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
pp. 708-734(27)
Authors: Theodoridis, Prokopis K.; Chatzipanagiotou, Kalliopi C.

Why competitors matter for market orientation
pp. 735-761(27)
Authors: Sørensen, Hans Eibe

Including ambivalence as a basis for benefit segmentation: A study of convenience food in Norway
pp. 762-783(22)
Authors: Olsen, Svein Ottar; Prebensen, Nina; Larsen, Thomas A.

The service-dominant perspective: a backward step?
pp. 784-793(10)
Authors: O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson

Structure of marketing decision making and international marketing standardisation strategies
pp. 794-825(32)
Author: Chung, Henry F.L.

The challenges of sharing: brands as club goods
pp. 826-842(17)
Authors: Tregear, Angela; Gorton, Matthew

Marketing performance measurement and firm performance: Evidence from the European high-technology sector
pp. 843-862(20)
Authors: O'Sullivan, Don; Abela, Andrew V.; Hutchinson, Mark