European Journal of Marketing

Atmosphere as a tool for enhancing organizational performance: An exploratory study from the hospitality industry
pp. 305-319(15)
Authors: Heide, Morten; Lærdal, Kirsti; Grønhaug, Kjell

The emergence of counterfeit trade: a literature review
pp. 320-349(30)
Authors: Staake, Thorsten; Thiesse, Frédéric; Fleisch, Elgar

Propensity to bargain in marketing exchange situations:a comparative study
pp. 350-363(14)
Author: Alserhan, Bakr Bin Ahmad

The marketing of innovations in high-technology companies: a network approach
pp. 364-370(7)
Author: Borg, Erik A.

Categorizing networked services: The role of intrinsic-, user network- and complement network attributes
pp. 371-397(27)
Authors: Thorbjørnsen, Helge; Pedersen, Per E.; Nysveen, Herbjørn

Investigating the effects of service quality dimensions and expertise on loyalty
pp. 398-420(23)
Authors: Jamal, Ahmad; Anastasiadou, Kyriaki

Market orientation and performance: modelling a neural network
pp. 421-437(17)
Authors: Silva, Manuela; Moutinho, Luiz; Coelho, Arnaldo; Marques, Alzira

Price adaptation in export markets
pp. 438-458(21)
Authors: Sousa, Carlos M.P.; Bradley, Frank

The impact of improvisation training on service employees in a European airline: a case study
pp. 459-472(14)
Authors: Daly, Aidan; Grove, Stephen J.; Dorsch, Michael J.; Fisk, Raymond P.

Antecedents to permission based mobile marketing: an initial examination
pp. 473-499(27)
Authors: Jayawardhena, Chanaka; Kuckertz, Andreas; Karjaluoto, Heikki; Kautonen, Teemu

Role of entrepreneurship and market orientation in firms' success
pp. 500-522(23)
Authors: González-Benito, Óscar; González-Benito, Javier; Muñoz-Gallego, Pablo A.

Marketing logics for competitive advantage?
pp. 523-550(28)
Authors: Tollin, Karin; Jones, Richard

Brand authentication: creating and maintaining brand auras
pp. 551-562(12)
Author: Alexander, Nicholas