European Journal of Marketing

Being a successful and valuable peer reviewer
pp. 5-10(6)
Authors: Lee, Nick; Greenley, Gordon

Seeing market orientation through a capabilities lens
pp. 13-20(8)
Authors: Foley, Anthony; Fahy, John

Franchising in Ukraine
pp. 21-30(10)
Authors: Peretiatko, Roman; Humeniuk, Anatoli; Humeniuk, Marina; D'Souza, Clare; Gilmore, Andrew

Antecedents of collective-value within business-to-business relationships
pp. 31-45(15)
Authors: Pinnington, Bruce Douglas; Scanlon, Thomas J.

Innovative marketing in SMEs
pp. 46-61(16)
Authors: O'Dwyer, Michele; Gilmore, Audrey; Carson, David

The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects
pp. 62-89(28)
Authors: Bloemer, Josée; Brijs, Kris; Kasper, Hans

Franchisee personality: An examination in the context of franchise unit density and service classification
pp. 90-109(20)
Authors: Weaven, Scott; Grace, Debra; Manning, Mark

Alternative panel models to evaluate the store brand market share: Evidence from the Spanish market
pp. 110-138(29)
Authors: Rubio, Natalia; Yagüe, María Jesús

The effects of relationship quality on export performance: A classification of small and medium-sized Turkish exporting firms operating in single export-market ventures
pp. 139-168(30)
Author: Ural, Tulin

Barriers to repeat patronage: the impact of spectator constraints
pp. 169-187(19)
Authors: Pritchard, Mark P.; Funk, Daniel C.; Alexandris, Kostas

Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
pp. 188-212(25)
Author: Laforet, Sylvie

Consumer evaluation of unbranded and unlabelled food products: The case of bacalhau
pp. 213-228(16)
Authors: Sogn-Grundvåg, Geir; Østli, Jens

Theoretical lenses and domain definitions in innovation research
pp. 229-263(35)
Authors: Harmancioglu, Nukhet; Droge, Cornelia; Calantone, Roger J.

Children's impact on innovation decision making: A diary study
pp. 264-295(32)
Authors: Götze, Elisabeth; Prange, Christiane; Uhrovska, Iveta