European Journal of Marketing

Towards effective poster presentations: an annotated bibliography
pp. 1245-1283(39)
Author: Brownlie, Douglas

New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?
pp. 1284-1296(13)
Author: Woodall, Tony

Sensing the scent of service success
pp. 1297-1305(9)
Authors: Goldkuhl, Lena; Styvén, Maria

Developing a scale for stakeholder orientation
pp. 1306-1327(22)
Authors: Yau, Oliver H.M.; Chow, Raymond P.M.; Sin, Leo Y.M.; Tse, Alan C.B.; Luk, C.L.; Lee, Jenny S.Y.

Re-evaluating green marketing strategy: a stakeholder perspective
pp. 1328-1358(31)
Author: Rivera-Camino, Jaime

Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness-to-pay: An empirical comparison
pp. 1359-1374(16)
Authors: Sichtmann, Christina; Stingel, Susanne

Consumer complaint behaviour of Asians and non-Asians about hotel services: An empirical analysis
pp. 1375-1391(17)
Authors: Ngai, Eric W.T.; Heung, Vincent C.S.; Wong, Y.H.; Chan, Fanny K.Y.

Perceived relationship quality and post-purchase perceived value: An integrative framework
pp. 1392-1422(31)
Authors: Moliner, Miguel A.; Sánchez, Javier; Rodríguez, Rosa M.; Callarisa, Luís

A review of the foundation, international marketing strategies, and performance of international new ventures
pp. 1423-1448(26)
Authors: Aspelund, Arild; Madsen, Tage Koed; Moen, Øystein

The impact of relationships on changes in internationalisation strategies of SMEs
pp. 1449-1474(26)
Authors: Agndal, Henrik; Chetty, Sylvie

Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study
pp. 1475-1494(20)
Authors: Mazzarol, Tim; Sweeney, Jillian C.; Soutar, Geoffrey N.

The importance of packaging attributes: a conjoint analysis approach
pp. 1495-1517(23)
Authors: Silayoi, Pinya; Speece, Mark

Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products
pp. 1518-1544(27)
Authors: Chryssochoidis, George; Krystallis, Athanassios; Perreas, Panagiotis