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Publisher: Emerald Group Publishing Limited

Volume 41, Numbers 5-6, 2007
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What is personalization? A conceptual framework
pp. 409-418(10)
Author: Vesanen, Jari

Research designs and scientific identity in marketing journals: review and evaluation
pp. 419-438(20)
Authors: Svensson, Göran; Wood, Greg

Making sense of market segmentation: a fashion retailing case
pp. 439-465(27)
Authors: Quinn, Lee; Hines, Tony; Bennison, David

The paradox of customer education: Customer expertise and loyalty in the financial services industry
pp. 466-486(21)
Authors: Bell, Simon J.; Eisingerich, Andreas B.

Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory
pp. 487-511(25)
Authors: Watson, Lisa; Spence, Mark T.

Online behavioural intentions: an empirical investigation of antecedents and moderators
pp. 512-536(25)
Authors: Goode, Mark M.H.; Harris, Lloyd C.

Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journals
pp. 537-567(31)
Authors: Akinci, Serkan; Kaynak, Erdener; Atilgan, Eda; Aksoy, Safak

Market orientation processes in retailing: a cross-national study
pp. 568-589(22)
Author: Elg, Ulf

Order and scale of market entry, firm resources, and performance
pp. 590-607(18)
Authors: Rodríguez-Pinto, Javier; Gutiérrez-Cillán, Jesús; Rodríguez-Escudero, Ana I.

"Miles ahead" - using jazz to investigate improvisation and market orientation
pp. 608-623(16)
Authors: Dennis, Noel; Macaulay, Michael

Impression management tactics and affective context: influence on sales performance appraisal
pp. 624-639(16)
Authors: Vilela, Belén Bande; González, José Antonio Varela; Ferrín, Pilar Fernández; Araújo, M Luisa del Río

Gendered perceptions of experiential value in using web-based retail channels
pp. 640-658(19)
Authors: Andrews, Lynda; Kiel, Geoffrey; Drennan, Judy; Boyle, Maree V.; Weerawardena, Jay

In pursuit of the "ideal approach" to successful marketing strategy implementation
pp. 659-677(19)
Authors: Thorpe, Eleri R.; Morgan, Robert E.

Interfunctional trust as a determining factor of a new product performance
pp. 678-702(25)
Authors: Rodríguez, Nuria García; Pérez, M José Sanzo; Gutiérrez, Juan A. Trespalacios

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Key:
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