European Journal of Marketing

The marketing challenges within the enlarged Single European Market
pp. 233-244(12)
Authors: Paliwoda, Stan; Marinova, Svetla

Competitive advantage in the marketing of products within the enlarged European Union
pp. 245-256(12)
Authors: Golob, Urša; Podnar, Klement

Designing the marketing-sales interface in B2B firms
pp. 257-273(17)
Authors: Biemans, Wim G.; Brencic, Maja Makovec

Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe
pp. 274-291(18)
Author: Schuh, Arnold

Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation
pp. 292-306(15)
Authors: White, Darin W.; Absher, Keith

Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
pp. 307-326(20)
Authors: Petrovici, Dan; Marinov, Marin

Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe
pp. 327-348(22)
Authors: Orth, Ulrich R.; Koenig, Harold F.; Firbasova, Zuzana

Economics and politics of advertising: evidence from the enlarging European Union
pp. 349-366(18)
Authors: Kshetri, Nir; Williamson, Nicholas C.; Schiopu, Andreea

A cross-cultural comparison of self-service technology use
pp. 367-381(15)
Author: Nilsson, Daniel

An examination of cross-border shopping behaviour in South-East Europe
pp. 382-395(14)
Authors: Dmitrovic, Tanja; Vida, Irena

The practical aspects of British companies establishing and developing business in Poland
pp. 396-404(9)
Author: Adams, Nigel