European Journal of Marketing

Reply to criticisms of marketing, the consumer society and hedonism
pp. 7-16(10)
Authors: O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson

The importance of innovation in international textile firms
pp. 17-36(20)
Authors: Vila, Natalia; Kuster, Ines

An ethical basis for relationship marketing: a virtue ethics perspective
pp. 37-57(21)
Authors: Murphy, Patrick E.; Laczniak, Gene R.; Wood, Graham

The mix of qualitative and quantitative research in major marketing journals, 1993-2002
pp. 58-70(13)
Authors: Hanson, Dallas; Grimmer, Martin

Segmenting cyberspace: a customer typology for the internet
pp. 71-93(23)
Authors: Barnes, Stuart J.; Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank

Towards a contingent, empirically validated, and power cognisant relationship marketing
pp. 94-120(27)
Author: Kasabov, Edward

The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
pp. 121-134(14)
Authors: Seno, Diana; Lukas, Bryan A.

Analysing firms' failures as determinants of consumer switching intentions: The effect of moderating factors
pp. 135-158(24)
Authors: Ant¾n, Carmen; Camarero, Carmen; Carrero, Mirtha

Relationships and performance of trade intermediaries: an exploratory study
pp. 159-180(22)
Authors: Fung, Patrick K.O.; Chen, Ivy S.N.; Yip, Leslie S.C.

International marketing behaviour amongst exporting firms
pp. 181-198(18)
Author: Rundh, Bo

Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
pp. 199-222(24)
Authors: Conway, Tony; Whitelock, Jeryl