European Journal of Marketing

The paradoxnoia of top journal(s) in marketing
pp. 1153-1168(16)
Authors: Svensson, G÷ran

Factors affecting the termination propensity of inter-firm relationships
pp. 1169-1177(9)
Author: Ellis, Paul D.

Understanding new product project performance
pp. 1178-1193(16)
Authors: Pattikawa, Lenny H.; Verwaal, Ernst; Commandeur, Harry R.

Research design and data analysis in realism research
pp. 1194-1209(16)
Authors: Sobh, Rana; Perry, Chad

Business communication in interactions between Mainland Chinese and Western firms through Hong Kong Chinese intermediaries
pp. 1210-1235(26)
Authors: Trimarchi, Michael; Liesch, Peter W.

Rediscovering consumer-producer involvement: A network perspective on fair trade marketing
pp. 1236-1253(18)
Authors: Alexander, Andrew; Nicholls, Alex

Advertiser satisfaction with advertising agency creative product
pp. 1254-1270(17)
Author: Hill, Railton M.

Marketing action in networks
pp. 1271-1291(21)
Author: Mouzas, Stefanos

Power and control in international retail franchising
pp. 1292-1316(25)
Authors: Doherty, Anne Marie; Alexander, Nicholas

Deriving and exploring behavior segments within a retail loyalty card program
pp. 1317-1339(23)
Authors: Allaway, Arthur W.; Gooner, Richard M.; Berkowitz, David; Davis, Lenita

Embodying experience: A video-based examination of visitors' conduct and interaction in museums
pp. 1340-1359(20)
Author: Lehn, Dirk vom

Unpicking the meaning of value in key account management
pp. 1360-1374(15)
Authors: Pardo, Catherine; Henneberg, Stephan C.; Mouzas, Stefanos; NaudÞ, Peter