European Journal of Marketing

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
pp. 730-741(12)
Authors: Balmer, John M.T.; Greyser, Stephen A.

Strong brands and corporate brands
pp. 742-760(19)
Author: Kay, Mark J.

Internal brand building and structuration: the role of leadership
pp. 761-784(24)
Authors: Vallaster, Christine; Chernatony, Leslie de

The corporate brand association base: A conceptual model for the creation of inclusive brand architecture
pp. 785-802(18)
Author: Uggla, Henrik

Corporate rebranding: destroying, transferring or creating brand equity?
pp. 803-824(22)
Authors: Muzellec, Laurent; Lambkin, Mary

The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis
pp. 825-845(21)
Authors: Souiden, Nizar; Kassim, Norizan M.; Hong, Heung-Ja

Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives
pp. 846-869(24)
Authors: Melewar, T.C.; Karaosmanoglu, Elif

The impact of organisational characteristics on corporate visual identity
pp. 870-885(16)
Authors: Bosch, Annette L.M. van den; Elving, Wim J.L.; Jong, Menno D.T. de

A reflective approach to uncovering actual identity
pp. 886-901(16)
Authors: Brønn, Peggy Simcic; Engell, Andreas; Martinsen, Håvard

The monarchy as a corporate brand: Some corporate communications dimensions
pp. 902-908(7)
Authors: Greyser, Stephen A.; Balmer, John M.T.; Urde, Mats