European Journal of Marketing

Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data
pp. 17-43(27)
Authors: Zhuang, Guijun; Tsang, Alex S.L.; Zhou, Nan; Li, Fuan; Nicholls, J.A.F.

Strategic impact of new product development on export involvement
pp. 44-60(17)
Authors: Lim, Jeen-Su; Sharkey, Thomas W.; Heinrichs, John H.

Antecedents of the difference in perceived risk between store brands and national brands
pp. 61-82(22)
Authors: Mieres, Celina Gonzßlez; MartÃn, Ana MarÃa DÃaz; GutiÚrrez, Juan Antonio Trespalacios

Customer retention management processes: A quantitative study
pp. 83-99(17)
Authors: Ang, Lawrence; Buttle, Francis

Pursuing opportunities: Why so many fail and so few succeed
pp. 100-112(13)
Authors: Ottesen, Geir GrundvÕg; Gr°nhaug, Kjell

New channels/old channels: Customer management and multi-channels
pp. 113-129(17)
Author: Hughes, Tim

New channels/old channels: Customer management and multi-channels
pp. 113-129(17)
Author: Hughes, Tim

Marketing and non-profit organizations in the Czech Republic
pp. 130-144(15)
Authors: Bulla, Martin; Starr-Glass, David

An integrated model of the behavioural dimensions of industrial buyer-seller relationships
pp. 145-173(29)
Authors: Leonidou, Leonidas C.; Palihawadana, Dayananda; Theodosiou, Marios

The effect of service brand extensions on corporate image: An empirical model
pp. 174-197(24)
Authors: Pina, Jose M.; Martinez, Eva; Chernatony, Leslie de; Drury, Susan

Cyclical patterns in the content of advertisements: Replication, confirmation, extension and revision
pp. 198-217(20)
Author: Fay, Michael

Improving customer service: issues in customer contact management
pp. 218-232(15)
Authors: Spencer-Matthews, Sarah; Lawley, Meredith