European Journal of Marketing

Science, serendipity and the contemporary marketing condition
pp. 1229-1234(6)
Author: Brown, Stephen

Learning orientation and market orientation: Relationship with innovation, human resource practices and performance
pp. 1235-1263(29)
Authors: Mavondo, Felix T; Chimhanzi, Jacqueline; Stewart, Jillian

CRM: conceptualization and scale development
pp. 1264-1290(27)
Authors: Sin, Leo Y.M.; Tse, Alan C.B.; Yim, Frederick H.K.

The artist and the brand
pp. 1291-1305(15)
Author: Schroeder, Jonathan E

The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability
pp. 1306-1326(21)
Authors: McGuinness, Tony; Morgan, Robert E

Antecedents of conflict in marketing's cross-functional relationship with sales
pp. 1327-1344(18)
Authors: Dawes, Philip L; Massey, Graham R

An investigation of crossmarket standardisation strategies: Experiences in the European Union
pp. 1345-1371(27)
Author: Chung, Henry F.L.

How commitment both enables and undermines marketing relationships
pp. 1372-1388(17)
Author: Fullerton, Gordon