European Journal of Marketing

New technologies and cultural consumption - edutainment is born!
pp. 729-736(8)
Author: Addis, Michela

The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
pp. 737-754(18)
Authors: Reardon, James; Miller, Chip; Vida, Irena; Kim, Irina

The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical test of the mediating role of pricing strategy adaptation
pp. 755-784(30)
Authors: Lages, Luis Filipe; Montgomery, David B.

The impact of servicescape on quality perception
pp. 785-808(24)
Authors: Reimer, Anja; Kuehn, Richard

The evolving role of public relations in Ireland
pp. 809-820(12)
Authors: O'Dwyer, MichÞle

The importance of consumers' perceived risk in retail strategy
pp. 821-837(17)
Authors: Mitchell, Vincent-Wayne; Harris, Greg

Corporate reputation: disentangling the effects on financial performance
pp. 838-854(17)
Authors: Eberl, Markus; Schwaiger, Manfred

A stakeholder approach to relationship marketing strategy: The development and use of the "six markets" model
pp. 855-871(17)
Authors: Payne, Adrian; Ballantyne, David; Christopher, Martin

First mover advantages in the discount grocery industry
pp. 872-884(13)
Authors: Denstadli, Jon Martin; Lines, Rune; Gr°nhaug, Kjell

Re-examining field sales unit performance: Insights from the resource-based view and dynamic capabilities perspective
pp. 885-909(25)
Authors: Menguc, Bulent; Barker, Tansu

The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
pp. 910-925(16)
Authors: Aydin, Serkan; Ãzer, G÷khan

Managing information diffusion in internet marketing
pp. 926-946(21)
Authors: Wong, Y.H.; Chan, Ricky Y.K.; Leung, T.K.P.