European Journal of Marketing

Government demarketing: different approaches and mixed messages
pp. 421-427(7)
Author: Wall, Anthony P

Market orientation of value chains: A conceptual framework based on four case studies from the food industry
pp. 428-455(28)
Authors: Grunert, Klaus G; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom; Sonne, Anne-Mette; Hansen, Kåre; Trondsen, Torbjørn; Young, James A

Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value
pp. 456-472(17)
Authors: Ryals, Lynette J; Knox, Simon

Determinants and consequences of ethical behaviour: an empirical study of salespeople
pp. 473-495(23)
Authors: Román, Sergio; Munuera, José Luis

Customer-based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams
pp. 496-513(18)
Authors: Bauer, Hans H; Sauer, Nicola E; Schmitt, Philipp

Marketing standardisation: tour operators in the Nordic region
pp. 514-527(14)
Author: Roper, Angela

The roles of xinyong and guanxi in Chinese relationship marketing
pp. 528-559(32)
Authors: Leung, T.K.P.; Lai, Kee-hung; Chan, Ricky Y.K.; Wong, Y.H.

Is the seven-year hitch premature in industrial markets?
pp. 560-584(25)
Author: Barnes, Bradley R

An analysis of quality management in franchise systems
pp. 585-605(21)
Authors: Monroy, Margarita Fernández; Alzola, Lucía Melián

Measuring transaction-specific satisfaction in services: Are the measures transferable across cultures?
pp. 606-628(23)
Authors: Veloutsou, Cleopatra; Gilbert, G Ronald; Moutinho, Luiz A; Goode, Mark M.H.

Market orientation and marketing practice in a developing economy
pp. 629-645(17)
Author: Ellis, Paul D

Consequences of market orientation for customers and employees
pp. 646-675(30)
Authors: Castro, Carmen Barroso; Armario, Enrique Martín; Río, María Elena Sánchez del

Attributes of information quality of export market assistance: an exploratory study
pp. 676-695(20)
Authors: Toften, Kjell; Rustad, Kirsten

Pricing objectives over the service life cycle: some empirical evidence
pp. 696-714(19)
Authors: Avlonitis, George J; Indounas, Kostis A; Gounaris, Spiros P