European Journal of Marketing

Whither research in marketing?
pp. 245-260(16)
Authors: Saunders John; Lee Nick

Where are we and where are we going?: The status and future of research in marketing
pp. 261-271(11)
Authors: Littler Dale; Tynan Caroline

Beyond incommensurability? Empirical expansion on diversity in research
pp. 272-293(22)
Authors: Davies Andrea; Fitchett James A

Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research
pp. 294-308(15)
Author: Goulding Christina

Qualitative research in marketing: Road-map for a wilderness of complexityand unpredictability
pp. 309-327(19)
Author: Gummesson Evert

The rise and fall of the Latin Square in marketing:a cautionary tale
pp. 328-350(23)
Author: Hamlin Robert P

Equivalence of survey data: relevance for international marketing
pp. 351-364(14)
Authors: van Herk Hester; Poortinga Ype H; Verhallen Theo M.M.

The evolution of "classical mythology" within marketing measure development
pp. 365-385(21)
Authors: Lee Nick; Hooley Graham

Long life to marketing research: a postmodern view
pp. 386-412(27)
Authors: Addis Michela; Podestà Stefano