European Journal of Marketing

Measure and control of non-response in a mail survey
pp. 16-32(17)
Authors: Rada, Vidal Díaz de

The impact of a prestigious partner on affinity card marketing
pp. 33-53(21)
Authors: Fock, Henry K.Y.; Woo, Ka-shing; Hui, Michael K

Consumer evaluations of sales promotion: the effect on brand choice
pp. 54-70(17)
Authors: Alvarez, Begoña Alvarez; Casielles, Rodolfo Vázquez

Adaptation of cultural content: evidence from B2C e-commerce firms
pp. 71-86(16)
Authors: Singh, Nitish; Kumar, Vikas; Baack, Daniel

Searching the web for global brands: how American brands standardise their web sites in Europe
pp. 87-109(23)
Author: Okazaki, Shintaro

Antecedents of managerial public relations: a structural model examination
pp. 110-128(19)
Authors: Lages, Carmen; Lages, Luis Filipe

The impact of brand extensions on brand personality: experimental evidence
pp. 129-149(21)
Authors: Diamantopoulos, Adamantios; Smith, Gareth; Grime, Ian

Customer intention to return online: price perception, attribute-level performance, and satisfaction unfolding over time
pp. 150-174(25)
Authors: Jiang, Pingjun; Rosenbloom, Bert

Managing the new service development process: towards a systemic model
pp. 175-198(24)
Authors: Stevens, Eric; Dimitriadis, Sergios

Managing the new service development process: towards a systemic model
pp. 175-198(24)
Authors: Stevens, Eric; Dimitriadis, Sergios

Contemporary marketing practices in Russia
pp. 199-215(17)
Author: Wagner, Ralf

Decision waves: consumer decisions in today's complex world
pp. 216-230(15)
Authors: Lye, Ashley; Shao, Wei; Rundle-Thiele, Sharyn; Fausnaugh, Carolyn