European Journal of Marketing

Marketing is not dead: a response to "Elegy on the death of marketing"
pp. 1349-1354(6)
Author: Patrick McCole

Service elimination decision-making: The identification of financial services as candidates for elimination
pp. 1355-1381(27)
Authors: Paraskevas C Argouslidis; Fiona McLean

The use of customer language in international marketing communication in the Scottish food and drink industry
pp. 1382-1395(14)
Authors: Rita Marcella; Sylvie Davies

How "ready" are customers for mass customisation? An exploratory investigation
pp. 1396-1416(21)
Authors: Ahmet Bardakci; Jeryl Whitelock

Will agencies ever "get" (or understand) IMC?
pp. 1417-1436(20)
Authors: Philip J Kitchen; Don E Schultz; Ilchul Kim; Dongsub Han; Tao Li

An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study
pp. 1437-1455(19)
Authors: Jeryl Whitelock; David Jobber

Capabilities for strategic flexibility: a cognitive content framework
pp. 1456-1480(25)
Authors: Ian A Combe; Gordon E Greenley

Managing a firm's behavior through market orientation development: some empirical findings
pp. 1481-1508(28)
Authors: Spiros P Gounaris; George J Avlonitis; Paulina Papastathopoulou

Factors predicting the effectiveness of celebrity endorsement advertisements
pp. 1509-1526(18)
Authors: David H Silvera; Benedikte Austad

Attributions on dissatisfying service encounters: A cross-cultural comparison between Canadian and PRC consumers
pp. 1527-1540(14)
Authors: Patrick S Poon; Michael K Hui; Kevin Au

Retail sales explanations: resolving unsatisfactory sales encounters
pp. 1541-1561(21)
Authors: Jarrad Dunning; Aron O'Cass; Anthony Pecotich

Retailing in the voluntary sector: the role of the Scottish food co-operatives
pp. 1562-1576(15)
Authors: Paul Freathy; Caroline Hare

Service quality and customer retention: building long-term relationships
pp. 1577-1598(22)
Authors: Karin A Venetis; Pervez N Ghauri