European Journal of Marketing logo Emerald Group Publishing Limited logo

Publisher: Emerald Group Publishing Limited

Volume 38, Numbers 9-10, 2004
Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

< previous issue | next issue > | all issues

Paradigmapping marketing theory
pp. 1057-1064(8)
Authors: Sid Lowe; Adrian N Carr; Michael Thomas

Innovation or customer orientation? An empirical investigation
pp. 1065-1090(26)
Authors: Pierre Berthon; James Mac Hulbert; Leyland Pitt

Organisational innovation in SMEs: The importance of strategic orientation and competitive structure
pp. 1091-1112(22)
Authors: H Salavou; G Baltas; S Lioukas

Sociocultural meanings in visually standardized print ads
pp. 1113-1128(16)
Authors: Michael Callow; Leon G Schiffman

Drivers of customers' cross-buying intentions
pp. 1129-1157(29)
Author: Paul Valentin Ngobo

A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation
pp. 1158-1172(15)
Authors: Alan C.B. Tse; Leo Y.M. Sin; Oliver H.M. Yau; Jenny S.Y. Lee; Raymond Chow

The effect of word of mouth on services switching: Measurement and moderating variables
pp. 1173-1185(13)
Authors: Florian v Wangenheim; Tomás Bayón

Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium-sized exporters
pp. 1186-1214(29)
Authors: Luis Filipe Lages; David B Montgomery

Relationship development in international retail franchising: Case study evidence from the UK fashion sector
pp. 1215-1235(21)
Authors: Anne Marie Doherty; Nicholas Alexander

Internationalization of small, computer software firms: Entry forms and market selection
pp. 1236-1251(16)
Authors: Øystein Moen; Morten Gavlen; Iver Endresen

Business-to-business relationship quality: An IMP interaction-based conceptualization and measurement
pp. 1252-1271(20)
Authors: Ka-shing Woo; Christine T Ennew

The role of communication and trust in explaining customer loyalty: An extension to the ECSI model
pp. 1272-1293(22)
Authors: Dwayne Ball; Pedro Simões Coelho; Alexandra Machás

Organizing customers: Japanese travel agencies marketing on the Internet
pp. 1294-1303(10)
Author: Zhongmin Zhang

A contingency model of behavioural intentions in a services context
pp. 1304-1315(12)
Author: Paul G Patterson

< previous issue | next issue > | all issues

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A