European Journal of Marketing

Paradigmapping marketing theory
pp. 1057-1064(8)
Authors: Sid Lowe; Adrian N Carr; Michael Thomas

Innovation or customer orientation? An empirical investigation
pp. 1065-1090(26)
Authors: Pierre Berthon; James Mac Hulbert; Leyland Pitt

Organisational innovation in SMEs: The importance of strategic orientation and competitive structure
pp. 1091-1112(22)
Authors: H Salavou; G Baltas; S Lioukas

Sociocultural meanings in visually standardized print ads
pp. 1113-1128(16)
Authors: Michael Callow; Leon G Schiffman

Drivers of customers' cross-buying intentions
pp. 1129-1157(29)
Author: Paul Valentin Ngobo

A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation
pp. 1158-1172(15)
Authors: Alan C.B. Tse; Leo Y.M. Sin; Oliver H.M. Yau; Jenny S.Y. Lee; Raymond Chow

The effect of word of mouth on services switching: Measurement and moderating variables
pp. 1173-1185(13)
Authors: Florian v Wangenheim; Tomás Bayón

Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium-sized exporters
pp. 1186-1214(29)
Authors: Luis Filipe Lages; David B Montgomery

Relationship development in international retail franchising: Case study evidence from the UK fashion sector
pp. 1215-1235(21)
Authors: Anne Marie Doherty; Nicholas Alexander

Internationalization of small, computer software firms: Entry forms and market selection
pp. 1236-1251(16)
Authors: Øystein Moen; Morten Gavlen; Iver Endresen

Business-to-business relationship quality: An IMP interaction-based conceptualization and measurement
pp. 1252-1271(20)
Authors: Ka-shing Woo; Christine T Ennew

The role of communication and trust in explaining customer loyalty: An extension to the ECSI model
pp. 1272-1293(22)
Authors: Dwayne Ball; Pedro Simões Coelho; Alexandra Machás

Organizing customers: Japanese travel agencies marketing on the Internet
pp. 1294-1303(10)
Author: Zhongmin Zhang

A contingency model of behavioural intentions in a services context
pp. 1304-1315(12)
Author: Paul G Patterson