European Journal of Marketing

The changing face of marketing academia: What can we learn from commercial market research and practitioners?
pp. 492-499(8)
Author: Alan Tapp

Strategy paradigms for the management of quality:dealing with complexity
pp. 500-523(24)
Authors: Ian A Combe; Günther Botschen

Some tests for suitability of brand switching model
pp. 524-536(13)
Authors: Dilip Roy; Isita Lahiri

The influence of religion on attitudes towards the advertising of controversial products
pp. 537-555(19)
Authors: Kim Shyan Fam; David S Waller; B Zafer Erdogan

Marketing management in a complex adaptive system: An initial framework
pp. 556-572(17)
Authors: ew Wollin retired; Chad Perry retired

Applicability of a brand trust scale across product categories: A multigroup invariance analysis
pp. 573-592(20)
Author: Elena Delgado-Ballester

Exploring the accuracy of SME managers' network perceptions
pp. 593-607(15)
Authors: Geir Grundvåg Ottesen; Lene Foss; Kjell Grønhaug

Antecedents to new food product purchasing behavior among innovator groups in India
pp. 608-625(18)
Authors: HoJung Choo; Jae-Eun Chung; Dawn Thorndike Pysarchik

Internet community bonding:the case of macnews.de
pp. 626-640(15)
Authors: Isabelle Szmigin; Alexander E Reppel

Age is just a number: Rave culture and the cognitively young "thirty something"
pp. 641-658(18)
Authors: Christina Goulding; Avi Shankar

How do small business managers make strategic marketing decisions?: A model of process
pp. 659-674(16)
Author: Graham Jocumsen

The relationship between power and dependence in marketing channels: A Chinese perspective
pp. 675-693(19)
Authors: Guijun Zhuang; Nan Zhou

Relationships between engineers and marketers within new product development: An Anglo-German comparison
pp. 694-719(26)
Authors: Christopher T Shaw; Vivienne Shaw; Margit Enke