European Journal of Marketing

Action research in marketing
pp. 310-320(11)
Authors: Perry, Chad; Gummesson, Evert

Action research reviewed: a market-oriented approach
pp. 321-337(17)
Author: Ballantyne, David

Improving customer relationship management through database/Internet marketing: A theory-building action research project
pp. 338-354(17)
Authors: O'Leary, Chris; Rao, Sally; Perry, Chad

Action research in turbulent environments: An example in e-commerce prioritisation
pp. 355-377(23)
Authors: Daniel, Elizabeth; Wilson, Hugh N.

Towards rigour in action research: a case study in marketing planning
pp. 378-400(23)
Author: Wilson, Hugh N.

Generalising results of an action research project in one work place to other situations: Principles and practice
pp. 401-417(17)
Authors: Thompson, Frank; Perry, Chad

Adapting action research to marketing: A dialogic argument between theory and practice
pp. 418-432(15)
Authors: Kates, Steven M.; Robertson, Judy

There can be no learning without action and no action without learning: A case study
pp. 433-445(13)
Author: McLoughlin, Damien

Uncovering "theories-in-use": building luxury wine brands
pp. 446-466(21)
Author: Beverland, Michael