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Publisher: Emerald Group Publishing Limited

Volume 38, Numbers 1-2, 2004
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Relationships are not ubiquitous in marketing
pp. 24-29(6)
Author: Zolkiewski, Judy

The use of 9-ending prices: contrasting the USA with Poland
pp. 56-72(17)
Authors: Suri, Rajneesh; Anderson, Rolph E.; Kotlov, Vassili

Sustained monopolistic business relationships: A UK defence procurement case
pp. 99-120(22)
Authors: Humphries, Andrew; Wilding, Richard

Managing the distribution channels for high-technology products: A behavioural approach
pp. 121-149(29)
Authors: Sahadev, Sunil; Jayachandran, S.

Market orientation: an antecedent to the industrial manufacturer's power
pp. 175-193(19)
Authors: Bigné, J. Enrique; Blesa, Andreu; Küster, Inés; Andreu, Luisa

Numerical encoding and odd-ending prices: The effect of a contrast in discount perception
pp. 194-208(15)
Authors: Guéguen, Nicolas; Legoherel, Patrick

Silence of the brands
pp. 224-238(15)
Authors: Salzer-Mörling, Miriam; Strannegård, Lars

Consumer decision-making styles on domestic and imported brand clothing
pp. 239-252(14)
Authors: Wang, Cheng-Lu; Siu, Noel Y.M.; Hui, Alice S.Y.

A model of customer loyalty in the retail banking market
pp. 253-275(23)
Authors: Beerli, Asunción; Martín, Josefa D.; Quintana, Agustín

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