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Publisher: Emerald Group Publishing Limited

Volume 38, Number 8, 2004
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Management processes in marketing planning
pp. 933-955(23)
Authors: Greenley, Gordon; Hooley, Graham; Saunders, John

Exploring the dynamics of market orientation in turbulent environments: a case study
pp. 956-973(18)
Authors: Ottesen, Geir Grundvåg; Grønhaug, Kjell

The interaction of dependence and trust in long-term industrial relationships
pp. 974-994(21)
Authors: Izquierdo, Carmen Camarero; Cillán, Jesús Gutiérrez

Mapping the values driving organic food choice: Germany vs the UK
pp. 995-1012(18)
Authors: Baker, Susan; Thompson, Keith E.; Engelken, Julia; Huntley, Karen

Competitive advantage through sponsorship: A conceptual model and research propositions
pp. 1013-1030(18)
Authors: Fahy, John; Farrelly, Francis; Quester, Pascale

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