European Journal of Marketing

Corporate brands: what are they? What of them?
pp. 972-997(26)
Authors: Balmer, John M.T.; Gray, Edmund R.

The six conventions of corporate branding
pp. 998-1016(19)
Authors: Knox, Simon; Bickerton, David

Core value-based corporate brand building
pp. 1017-1040(24)
Author: Urde, Mats

Bringing the corporation into corporate branding
pp. 1041-1064(24)
Authors: Hatch, Mary Jo; Schultz, Majken

Corporate branding in the new economy
pp. 1065-1079(15)
Authors: Leitch, Shirley; Richardson, Neil

Equity in corporate co-branding: The case of adidas and the All Blacks
pp. 1080-1094(15)
Authors: Motion, Judy; Leitch, Shirley; Brodie, Roderick J.

The criteria for successful services brands
pp. 1095-1118(24)
Authors: Chernatony, Leslie de; Segal-Horn, Susan

Experienced reality: The development of corporate identity in the digital era
pp. 1119-1132(14)
Author: Topalian, Alan

Corporate branding - back to basics
pp. 1133-1141(9)
Author: Bernstein, David