European Journal of Marketing

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
pp. 366-384(19)
Authors: O'Cass A.; Julian C.

Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view
pp. 385-406(22)
Authors: Lysonski S.; Durvasula S.; Watson J.

Exploring the role of market learning capability in competitive strategy
pp. 407-429(23)
Author: Weerawardena J.

Strategic marketing planning: a grounded investigation
pp. 430-460(31)
Authors: Ashill N.J.; Frederikson M.; Davies J.

The alternative classification scheme in the Asian context
pp. 461-475(15)
Authors: Boulton W.R.; Nataraajan R.

Marketing planning, market orientation and business performance
pp. 476-497(22)
Authors: Pulendran S.; Speed R.; Widing II R.E.

An evaluation of typologies of marketplace strategic actions: The structure of Australian top management perceptions
pp. 498-529(32)
Authors: Pecotich A.; Purdie F.J.; Hattie J.

The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship
pp. 530-553(24)
Authors: Farrelly F.; Quester P.

Australian marketing managers' perceptions of the Internet: A quasi-longitudinal perspective
pp. 554-571(18)
Authors: Leong E.K.F.; Ewing M.T.; Pitt L.F.

Beyond market orientation: Knowledge management and the innovativeness of New Zealand firms
pp. 572-593(22)
Authors: Darroch J.; McNaughton R.

Servicing customers directly: Mobile franchising arrangements in Australia
pp. 594-613(20)
Authors: Chow L.; Frazer L.