European Journal of Marketing

Achieving a customer orientation using "people-power," the "5th P"
pp. 1301-1313(13)
Author: Judd, Vaughan C.

Towards a typology of consumer survey research
pp. 1314-1331(18)
Author: Greig, Ian D.

Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values
pp. 1332-1349(18)
Authors: Eagle, Lynne; Kitchen, Philip J.; Rose, Lawrence; Moyle, Brendan

Quality labels as a marketing advantage: The case of the "PDO Zagora" apples in the Greek market
pp. 1350-1374(25)
Authors: Fotopoulos, Christos; Krystallis, Athanasios

The retrospective and the prospective mind and the temporal framing of customer satisfaction
pp. 1375-1390(16)
Authors: Söderlund, Magnus

The strategic role of investment banks in the retailer internationalisation process: Is this venture marketing?
pp. 1391-1408(18)
Authors: Palmer, Mark; Quinn, Barry

Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective
pp. 1409-1439(31)
Authors: Morgan, Robert E.; Strong, Carolyn A.; McGuinness, Tony

Delaying the inevitable?: The effects of "time to think" on responses to innovative concepts
pp. 1440-1456(17)
Authors: Morris, Leigh; Abrams, Dominic; Moura, Georgina Randsley de; Durlach, Paula

Approaches to relationship development processes in inter-firm networks
pp. 1457-1484(28)
Authors: Batonda, Gerry; Perry, Chad

Ethics in consumer choice: a multivariate modelling approach
pp. 1485-1498(14)
Authors: Shaw, Deirdre; Shiu, Edward

A combined segmentation and demand model for store brands
pp. 1499-1513(15)
Author: Baltas, George