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Publisher: Emerald Group Publishing Limited

Volume 37, Number 9, 2003
Special Issue: Internal marketing
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Internal marketing issues and challenges
pp. 1177-1186(10)
Authors: Ahmed P.K.; Rafiq M.

Internal service barometers: Conceptualization and empirical results of a pilot study in Switzerland
pp. 1187-1204(18)
Author: Bruhn M.

Identifying the determinants of internal marketing orientation
pp. 1205-1220(16)
Authors: Naudé P.; Desai J.; Murphy J.

Internal marketing and the mediating role of organisational competencies
pp. 1221-1241(21)
Authors: Ahmed P.K.; Rafiq M.; Saad N.M.

A relationship-mediated theory of internal marketing
pp. 1242-1260(19)
Author: Ballantyne D.

Internal customer: by design or by default
pp. 1261-1276(16)
Author: Mudie P.

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