European Journal of Marketing

The impact of economic liberalization on marketing practices in thePeople's Republic of China
pp. 6-22(17)
Authors: Deng, Shengliang; Dart, Jack

A causal model to evaluate the relationships among supervision,role stress, organizational commitment and internal service quality
pp. 23-42(20)
Authors: Boshoff, Christo; Mels, Gerhard

The elderly consumer and non-food purchase behaviour
pp. 43-57(15)
Authors: Burt, Steve; Gabbott, Mark

Evaluating alternative segmentation strategies in standardindustrial markets
pp. 58-75(18)
Authors: Rao, Chatrathi P; Wang, Zhengyuan