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Publisher: Emerald Group Publishing Limited

Volume 20, Number 2, 1993

The Right of Reply: An Exchange of Views
pp. 5-7(3)
Authors: Hollander, Stanley C.; Savitt, Ronald

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Identifying and Qualifying Industrial Market Segments
pp. 8-21(14)
Authors: Hlavacek, James D.; Reddy, N. Mohan

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The Market Research Terminal and Developments in Survey Research
pp. 35-39(5)
Authors: Rowley, Gwyn; Barker, Keith; Callaghan, Victor

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Commercial Television Breaks, Consumer Behaviour and New Technology: An Initial Analysis
pp. 40-53(14)
Authors: Kitchen, Philip J.; Yorke, David A.

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