ISSN 0309-0566 (Print)
Publisher: Emerald Group Publishing Limited
Some Constraints on Adaptive Marketing by Foreign Consumer Goods Firms in Japan pp. 491-498(8) Author: March, Robert M.
Forecasting Consumer Values pp. 499-507(9) Authors: Barry, Thomas E.; Wooton, Leland M.
Export Targeting pp. 508-518(11) Author: Forbes, A.M
A Competitive Profile of Products and Associated Marketing Practices of Selected European and Non-European Countries pp. 519-531(13) Authors: Darling, John R.; Kraft, Frederic B.
Commodity Marketing and Generic Promotion pp. 532-547(16) Author: Wolfe, Alan R.
American Marketing in the European Common Market, 1963-1973 pp. 548-563(16) Authors: Boddewyn, J.J.; Hansen, D.M.